Since COO/professional vice-president out of Sony Latin Iberia, Maria Fernandez the most powerful people in Latin audio. She not simply runs the latest working and you can economic regions of the fresh new prominent Latin songs company it is plus an artist and you may administration-send exec exactly who manages their own several divisions having a notoriously empathetic style.
Recently, Fernandez’s work is leading the way, while the RIAA Celebrates, that’s celebrating Latin music this current year kissbrides.com fortsett lenken akkurat nГҐ, established it had been taking her since the community exec of the year having 2023. Fernandez could well be feted during the a service when you look at the Arizona, D.C., into Monday (Sept. 19) near to Gloria Estefan (Icon), Emilio Estefan (globe trailblazer), Sebastian Yatra (singer of the year) and you can agencies Veronica Escobar and you may Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO regarding Sony Tunes Latin Iberia to your ‘Latin Hitmaker’ Podcast
A local of Venezuela exactly who come her industry into the mass media, Fernandez was a money whiz who inserted Sony since CFO and you may flower on rating regarding COO five years before. Their own character lengthened during the pandemic whenever she produced mentoring and you may education more youthful managers a main section of their jobs and an effective private objective. She now oversees the proper method of your own team and all sorts of of their more procedures, together with finance, anyone experience, technology and you can acquisitions, and is on a regular basis working in huge artist marketing. And you will ahead of the RIAA Celebrates, Fernandez was Billboard’s Professional of your Few days.
Here, Fernandez discusses their particular finance record, their own character because the a guide in her community as well as the county away from Latin songs all over the world. “It is another of all time if you possibly could demonstrate that Latin songs is not only you to definitely style, and also the fact that we have incredible musicians symbolizing each of them ones styles and you may seeing as toward global maps is quite satisfying.”
In my opinion We bring to the more strategic, financial and you will operational portion new comprehension of artists’ requires and this the way we normally organize ourselves to incorporate those individuals needs in the everything that people perform. For example, an artist need to would a more high priced video clips while the they have a creative sight. Off a simply financial viewpoint, you will never select money out of one financing given that online streaming of your video would not make up for the amount of money. But when you understand why that’s important for the singer and exactly how it fits towards the whole method, not merely can you see the reason away from what you want to-do, but you can sell.
Over the years, this new economic group ‘s the party one says no in order to what you. As there are challenging amongst the innovative and you may economic communities. Some thing we’re trying manage a little more about are make sure both sides discover for each and every other people’s needs. By-the-way, you could state a similar thing whenever we have been speaking of professionals due to the fact base of the viewpoints in our region is that individuals keeps one or two rosters: writers and singers and you can employees, so we need to use care of both of them. Need movie star employees and you may professionals to handle movie star musicians and artists.
Relevant
I believe you might be strange in this your works tend to and you can personally with executives. I cannot let you know how often a manager possess advised myself, “I am ending up in Maria Fernandez now.” What happens in case your shared needs cannot line-up?
We run an abundance of managers and possibly there’s an excellent reason as to the reasons a manager need anything due to their artist, but that require doesn’t invariably make with the demands in this minute. However it is usually [about] how to make sure we all know one another whether or not we are not at all times likely to be on the same web page. In my experience, it’s the chatting. The way i find it, the audience is here to help you serve. Our company is right here and make things simpler, [even] utilizing the limits i’ve in the an enterprise and you will and come up with yes we pursue techniques.
